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October 01, 2008

Creative Content Online - the conclusions (2)

Dear reader

In my last post I looked at the conclusions of the workshop on consumer behaviour at the recent Eu-sponsored conference in Paris on 'Creative Content Online'.

Well, I wish I could say that at the 2nd workshop - 'What Financial models for creative content online?' -we agreed on the 'killer' financial apps. I . No such luck. But the  conclusions are definitely worth a quick read here.

A few key themes which struck me:

  • We talk about innovation in the creative process; but there is - or can be - innovation in business models. It's up to all my smart bizdev readers and digital media lawyers and consultants to win 'Innovative Business Model of the Year'. Can anyone suggest a venue for the Awards Ceremony?
  • Not an original observation, but true nonetheless: the role of online communities in discovering content, sharing ratings and playlists, adds significant value to the content.
  • Along with that goes the undoubted power of aggegating media to create a compelling offering to consumers.
  • We need to keep up the pressure for equal VAT treatment for online v. offline content.
  • Again, it's obvious but true: there's no 'one size fits all' financial model; different combinations of advertising-supported, paid-for, rental and subscription revenue models have to found on an industry by industry basis.

In my next post, I deal with the conclusions of the other workshops.

Meanwhile, have a good week.

Laurie Kaye

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About

  • As the Internet dog wags its Long Tail, digital copyright is right there tugging at its lead. Copyright content of every description is shared, mashed, borrowed and adapted on the network. Digital citizens complain that copyright law is no longer fit for purpose in this new world. On the other hand, copyright owners complain about piracy and illegal file sharing. In this blog, brought to you by Laurence Kaye Solicitors, we will disentangle the issues and look at what’s really going on in the wacky world of copyright.

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