Dear reader
In my last post I looked at the conclusions of the workshop on consumer behaviour at the recent Eu-sponsored conference in Paris on 'Creative Content Online'.
Well, I wish I could say that at the 2nd workshop - 'What Financial models for creative content online?' -we agreed on the 'killer' financial apps. I . No such luck. But the conclusions are definitely worth a quick read here.
A few key themes which struck me:
- We talk about innovation in the creative process; but there is - or can be - innovation in business models. It's up to all my smart bizdev readers and digital media lawyers and consultants to win 'Innovative Business Model of the Year'. Can anyone suggest a venue for the Awards Ceremony?
- Not an original observation, but true nonetheless: the role of online communities in discovering content, sharing ratings and playlists, adds significant value to the content.
- Along with that goes the undoubted power of aggegating media to create a compelling offering to consumers.
- We need to keep up the pressure for equal VAT treatment for online v. offline content.
- Again, it's obvious but true: there's no 'one size fits all' financial model; different combinations of advertising-supported, paid-for, rental and subscription revenue models have to found on an industry by industry basis.
In my next post, I deal with the conclusions of the other workshops.
Meanwhile, have a good week.
Laurie Kaye
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