With video interviews embedded in online newsites, and music and film clips in enhanced e-books, the idea of multi-media is no longer new. Licensing rights from book to film to TV and merchandising is well-established.
But in the digital world, new thinking is needed for stories or narratives which have the potential to be expressed across a range of platforms in ways suited to each platform, whether as an online game, book, interactive site, film, TV programme or otherwise. This new thinking applies to the entire process from creation through to business and contractual models.
Think narrative, think IP, think cross platform. That's the theme of the presentation on 'The Power of Transmedia Storytelling', given by Jeff Gomez, CEO of CEO of Starlight Runner Entertainment, at Power to the Pixel’s Cross Media Forum held in London last month.
Whilst not every single work has the quality of a story or narrative that works in this way, many do and the need for 'joined up' thinking has never been greater. So do listen to Jeff's presentation. There's real food for thought.
Have a good week,