Dear reader
Just thought I'd look into my crystal ball and share with you my predictions for 2012. These were published, amongst other predictions, in this month's issue of SCL's Computers & Law Magazine.
- The term "Transmedia", the child of multimedia, will enter the lexicon of digital media. It's a phrase I recently heard Jeff Gomez (Starlight Runner) use to get people to think about stories and narratives rather than formats. It is the notion of stories or narratives being expressed across a range of paltforms in ways suited to each platform, whether as an online game, book, interactive site, film, TV programme or otherwise. This new thinking applies to the entire process from creation through to business and contractual models.
- Comeptition and anti-trust law will be at the top of Amazon, Google and Apple's legal agenda.
- The forthcoming EU review of the Data Protection Directive will spur industry into making data protection compliance more easy and effective. (A hope or an expectiation?).
- The biggest challenge - and opportunity - in the creative indistries is creating new, innovative business models.
- The real value of the Hargreaves' big idea, the Digital Copyright Exchange, will be in driving all the media and technology industries to work collaboratively to develop standards so that all the different rights exchanges - film, music, publishing etc. - can speak to each other 'machine to machine'. This is the key to solving problems of rights clearance and unleasing the potential of new digital content services.
- I used to think about ABS as just being about my car's braking system. No more.
If you have any digital media predictions for 2012 of your own, we'd love to hear them!
Have a great day,
Laurie
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