If the extreme weather, economic gloom and market uncertainty is getting you down, let me lift your spirits with the thought that now is a time of great opportunity. The ‘digital shift’ to a fully networked society brings change, disruption and the ability to create new, successful business models.
Drawing on our experience working on digital media projects since the late 1990s, most recently as the lead firm on the initial development of Pottermore, I have written a 24 page White Paper on how to adapt business models and brands to sustain competitiveness in the digital revolution. The paper is about the ‘4Cs’ – Collaboration, Copyright, ‘Communitycation’ and Contract – which are a framework for shaping successful business models for publishers in the 21st century. It combines strategic analysis with practical advice.
If you’d like a copy, please email firstname.lastname@example.org and she’ll be delighted to send you a PDF. I hope you’ll be interested and I’d be happy talk to you about how we can ensure that the 4Cs work for your business. We are equally comfortable leading Board level discussions as well as handling complex technology and technical negotiations and we bring an informal and innovative style to all such encounters.
Should your colleagues want some background information about my credentials as a strategic consultant, commercial adviser and leading digital media lawyer, please see: http://www.laurencekaye.com/about_us/more/biographies/
Have a great weekend. I'm off to the Paul Simon concert on Sunday in Hyde Park, mud and all. Reminds me of Woodstock (yes, I was there).